Brand
A full identity in under a week.
- Name, tick logo and a black-and-lime system
- 45-piece LinkedIn set and 18 speaker countdowns
- Outreach kits for Ambit, Continuum and NMBS
- Badges, slides, agenda and a room brief for the host
Open to new engagements
Scattered activity,predictable pipeline.
I'm a Fractional CMO for B2B SaaS and tech. I own strategy, demand generation, events and attribution, lead the team, and stay accountable for the number.
NowFractional CMO, TeamLogic IT & Automate AI Pros
LatestAI Reality Check: live event in 24 days →1M+
video ad views
TouchSuite ecosystem
10→60
qualified leads a week
From 10–20 to 50–60 at TouchSuite
213
webinar registrants
Geoffrey Moore × Aventyr Partners
46
senior registrations in 17 days
AI Reality Check, 85% director-level or above
Worked with
- TeamLogic IT
- Automate AI Pros
- TouchSuite
- AccountSend
- Aventyr Partners
- Programs.com
- Firebelly Tea
- Continuum AI
- Foxtail Sports
What I own
Six areas I run as a Fractional CMO. Leadership first, with the hands-on skill to prove the plan can ship.
Strategy & 30-60-90 planning
Rank the two or three initiatives that move pipeline. Kill the rest.
Rolling plans, named owners, one reporting cadence
Demand generation
Search, LinkedIn, paid, email and outbound run as one system.
10–20 → 50–60 qualified leads a week
Events & field marketing
Show selection, ROI case, lead capture, collateral, follow-up.
AI Reality Check: idea to live event in 24 days
Operations & attribution
HubSpot, Klaviyo, UTMs and dashboards that tie spend to revenue.
A known source on every registrant
Team & vendor leadership
Agencies, SEO providers and designers directed against clear KPIs.
Led a 5-person team through an acquisition
Brand & creative direction
Content, video and design across markets and languages.
One carousel: 250K impressions
Latest case study Marketing lead
From cancelled forum to live event in 24 days
On 18 September a major distribution forum cancelled. Kevin McGirl and I decided to run our own: AI Reality Check, on 15 October at the Manufacturing Technology Centre in Coventry. I was marketing lead and built the brand, the site, the registration system and the campaign.
Visit airealitycheck.tech
- 24days
- from a cancelled forum to a live event
- 46registrations
- in 17 days, from 37+ companies
- 85%
- director-level or above (39 of 46)
- 18founders & MDs
- CEOs, MDs and founders registered
- 25downloads
- of the speaker decks, tracked by person
- ~60%
- opened the post-event follow-ups
Idea to event day
- 18 SepDSG cancels its AI forum for distribution
- 21 SepKevin and I decide to run our own, at the MTC
- 23 SepName, stack and campaign plan locked
- 28 SepSite live; first 11 real registrations in a day
- 6 OctMTC and NMBS share it with their audiences
- 15 OctEvent day, Coventry
- 19 OctRecap, follow-ups and speaker decks out
What I built
Site & system
Custom-built, not a ticketing template.
- Next.js on Vercel, Supabase, Resend
- Short links per channel, first and last touch on every signup
- Automated reminder sequence and a check-in mode
- Contact database and a slide vault with per-person download tracking
Campaign & follow-through
Partners, LinkedIn and a recap that kept working.
- Company-page event with lead form, plus 10 scheduled posts
- Distribution through the MTC and NMBS audiences
- Recap site, 5 articles, carousel, video and speaker cards
- Two tailored follow-ups: one for attendees, one for no-shows
What the data said
67% vs 30%
Registrants who signed up on the site came to the event at 67%. LinkedIn lead-form signups came at 30%. Attribution says where the next push goes: straight to the site.
Partners won
A small paid LinkedIn test returned a single registration. The MTC, NMBS and direct outreach did the heavy lifting.
Who downloaded
Per-person slide tracking showed which directors and MDs wanted the content, which is exactly what a future sponsor asks for.
On stage
Sean CuleyDirector of Supply Chain, MTC
Ben FirmanVP of Sales, Continuum
Jenit RamaiyaCEO & MD, Ambit Software
Rich SinclairCo-CEO, EO Group
James SamuelsCo-founder & CEO, Vizibli
Kevin McGirlHost, Aventyr Partners
Some of the best post-event marketing material I've seen from the 100s of events I've spoken at. Very well done.
With
Next: AI Reality Check Live, a webinar planned for 26 November (date to be confirmed), and a sponsor-backed series under discussion.
Selected work
Engagements where I set the strategy and owned the outcome.
Current engagement · 2026 – now
TeamLogic IT & Automate AI Pros · US · Managed IT and AI automation
2 brands · 3 markets · 3 languages
One embedded CMO across two sister companies
Fractional CMO reporting straight to the President/CEO. I set annual planning for both brands, build the trade-show and association program, stand up attribution ahead of a HubSpot migration, and run a localized content engine in the US, Colombia and Brazil.
Aventyr PartnersUK · GTM advisory2026
213 registrants
converted into a paid workshop
Go-to-market for a Geoffrey Moore webinar
Owned the whole campaign for the advisory founded by Kevin McGirl (co-founder of sales-i): brand, HubSpot lifecycle, paid LinkedIn, attendee comms and the paid follow-up. Built the infrastructure myself.
Visit site ↗AccountSend → TouchSuiteUS · B2B data & fintech2023 – 2025
10–20 → 50–60 leads a week
and organic traffic from ~200 to 1,000+ visits a month
Marketing through an acquisition, then across six brands
Led marketing for AccountSend through its acquisition by American Bancard (TouchSuite), then across GRUBBRR, Quest Payments, NextGen, STG Payments, Worgit and Boca Capital. Directed a 5-person creative team; video ads passed 1M combined views.
View work ↗Firebelly TeaCanada · DTC ecommerce2026 · retainer
250K impressions
10.1K likes and 213 comments on one carousel
Content system for a founder-led DTC tea brand
Content strategy for the brand from David Segal (DAVIDsTEA) and Harley Finkelstein (Shopify): a reusable visual system and an end-to-end content engine, from research and copy to imagery and revisions.
View work ↗Programs.comUS · Cybersecurity2025
Built from zero
content engine and visual identity
Go-to-market for the founder of Backlinko's new venture
Led demand generation for Brian Dean's cybersecurity venture (Backlinko, acquired by Semrush), then directed the rollout across LinkedIn, Instagram and Facebook while the brand voice was calibrated.
View work ↗Continuum AIUS · Reverse-logistics SaaS2025 – now
The whole marketing function
no in-house team; assets shown on stadium screens in Birmingham
External marketing for a high-ticket SaaS
Brand presence and event collateral for live activations in Birmingham (UK) and Chicago. Continuum then spoke and sponsored at AI Reality Check, and asked to publish the recap video on its own channels.
View work ↗Foxtail SportsUS · AI sports platform2026
Launch
with Jonathan Bomser
Marketing and growth for an AI sports launch
Launch support for Jonathan Bomser's platform that helps users “Get the Edge”, running the same playbook we built together at AccountSend across technology, marketing and promotion.
Visit site ↗Need senior marketing leadership without a full-time hire?
Book a 30-min call →Recent pieces
The execution layer behind the strategy, mostly built in Canva or Affinity.
One Leaf, Many Lives
View on Canva →What's Actually in Your Tea Bag
View on Canva →B2B cybersecurity carousel series
View on Canva →Self-ordering kiosk video ad
Watch on Canva →Marketing collateral with real-world evidence
View on Canva →Payments & POS technology deck
View on Canva →Case study document for a growth agency
View on Canva →SEO SaaS pitch deck
View on Canva →
What clients say
I was punching above my weight and needed to deliver professional marketing content. Chris managed every aspect of the campaign: landing pages, CRM integration, marketing assets, LinkedIn ads, attendee communications, decks and post-event emails. He took ownership end to end, and unlike many marketeers who need to be spoon-fed, he proposes fresh ideas and enhancements. Several people asked me, ‘Who does your marketing?’
Some of the best post-event marketing material I've seen from the 100s of events I've spoken at. Very well done.
The best solution-oriented and most creative person that I've worked with. An amazing manager of staff and projects, and he executes as well as anyone I've worked with over the past 30 years.
I can tell you put real thought into your process. The research, editing, and design quality is noticeably above average, which is why I want to work with you specifically.
Chris was amazing to work with, so quick, so nice and very thorough with his work. I will definitely be coming back to him for more branding and design work.
How I work
Four principles behind every engagement.
Focus before volume
Most owner-led companies have twelve marketing initiatives and no way to rank them. Ranking the list, and killing what doesn't move pipeline, is my first deliverable.
Attribution before spend
If a lead has no known source and cost, the budget is a guess. Measurement goes in before anything scales.
Embedded, not advisory
I operate like an in-house CMO: accountable for the number and building the team's capabilities, not handing over a deck and leaving.
Strategy that ships
I've built every part of the machine myself, so the plan is grounded in what actually executes.
About me
Most companies I join have real activity but no system: twelve initiatives, no ranking, and no way to prove what's working. I turn that into one coordinated, measured engine and stay accountable for what it produces.
What sets the work apart is range. I've built every part of the machine myself: the page, the CRM, the ads, the content, the video. So the strategy I set is grounded in what actually ships, and I'd rather own and run the function than hand over a deck and walk away.
- Based in
- Valencia, Spain
- Works across
- US & LATAM time zones
- Languages
- English · Spanish
- Engagements
- Retainer · advisory · project
Tools I direct, and can run
- CRM & outbound
- HubSpot
- Klaviyo
- Apollo
- Smart Leads
- Web & data
- Next.js
- Vercel
- Supabase
- Resend
- WordPress (custom PHP)
- Paid
- LinkedIn Ads
- Meta Ads
- Creative
- Canva
- Affinity
- DaVinci Resolve
- AI & ops
- Claude
- Cursor
- Notion
- Blendin.ai
Blendin.ai, the AI content tool I'm building
I built it to run a content engine end to end: researching ideas, drafting posts and producing the visuals. It lets one marketing leader cover ground that usually takes a team, and keeps me close enough to the build to know what it costs to ship, launch and measure. Access is rolling out quietly to founders and operators first.
Let's talk.
Best first message: what you're building, where you're stuck, and what you'd want off your plate first.
- /in/cristopher-fuentes ↗
- Time zones
- US & LATAM
- Status
- Open to new engagements